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In business for yourself but not by yourself

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Welcome to Virtually By Your Side – your trusted Virtual Assistant, Online Business Manager and Mindset Coach for small business owners.
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Running a business can be exciting, rewarding and full of opportunities, but it can also feel overwhelming when you're trying to manage every task yourself. From administration and client management to business growth and strategic planning, wearing all the hats can leave you feeling stretched thin and unsure where to focus your time.

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That's where Virtually By Your Side comes in.

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I support service-based business owners with professional virtual assistance, online business management and mindset coaching, helping you reclaim your time, streamline your operations and grow your business with confidence.

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Whether you need help managing your inbox, organising systems and processes, supporting client delivery, overseeing projects, creating business strategies or simply clearing your ever-growing to-do list, I provide practical, reliable support tailored to your business needs.

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As a trained mindset coach, I also help entrepreneurs overcome self-doubt, build confidence and develop the mindset needed to achieve sustainable business growth and success.

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My goal is simple: to help you work smarter, feel more in control and create a business that supports the life you want to live.

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If you're looking for a Virtual Assistant, Online Business Manager or business support partner who is genuinely invested in your success, I'd love to be Virtually By Your Side.

How I Can Support Your Business

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  • Virtual Assistant Services

  • Online Business Management

  • Administrative Support

  • Systems & Process Improvement

  • Project Management

  • Business Growth Support

  • Mindset Coaching for Entrepreneurs

ABOUT 

Lisa Suswain VA, Coach and Online Business Management photo

Hi, I'm Lisa Suswain.

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My career journey has been anything but conventional, and that's exactly what makes me so

well-equipped to support ambitious business owners.

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I began my professional life as a dancer with the Royal Ballet. When an injury brought my

performing career to an unexpected end, I transitioned into teaching ballet before moving into the

corporate world. While I quickly discovered a natural talent for sales, customer service and

relationship building, I realised I lacked the passion and sense of purpose that had driven me

throughout my ballet career.

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That's when I decided to combine my business skills with another lifelong passion: dogs.

In 2007, I founded Wagging Tails, a home dog boarding business built on exceptional customer service and placing the needs of the dogs and owners at the forefront. What started as a small business quickly grew into an award-winning franchise network with branches across the UK and a team of almost 400 people. The demand for our services was extraordinary, with some dog owners even travelling from overseas to use our trusted network.

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Over the next 17 years, I wore just about every hat imaginable. From franchisor, marketing, customer service and business development to team management, operations and strategic planning, I gained first-hand experience of what it takes to build and scale a successful business. Along the way, I was proud to receive multiple business and marketing awards, including recognition for franchising excellence.

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As my business grew, I found myself increasingly drawn to supporting other entrepreneurs. I loved helping business owners step back from the day-to-day chaos, see the bigger picture and create practical plans for growth.

This passion ultimately led me to train as an accredited mindset coach, allowing me to combine strategic business support with coaching that helps clients overcome the challenges that often hold them back.

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Today, through Virtually By Your Side, I support service-based business owners across the UK through a combination of Virtual Assistant services, Online Business Management (OBM) support and Mindset Coaching.

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Whether you need hands-on help with administration, customer service, invoicing and diary management, strategic support to improve your systems and operations, or coaching to help you overcome obstacles and achieve your goals, I provide practical solutions tailored to your business.

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Many of my clients are neurodivergent, including business owners with ADHD, who often have brilliant ideas and endless creativity but can struggle with overwhelm, procrastination or knowing where to start. Through a combination of accountability, coaching and practical business support, I help clients break down goals into manageable actions, create structure and build momentum.

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As both a Virtual Assistant and Online Business Manager, I understand that every business owner needs different levels of support. Some clients need someone to take administrative tasks off their plate, while others need a strategic partner who can help them streamline operations, improve customer experience and support business growth.

Thanks to the flexibility of online working, I work with clients across the UK, providing reliable business support wherever they are based.

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My approach is practical, strategic and deeply personal. Whether you're looking for a Virtual Assistant, an Online Business Manager, a Mindset Coach, or a combination of all three, I'm here to be the trusted right-hand support that helps you move your business forward with confidence.

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Because sometimes the biggest difference in business is simply having the right person by your side.

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HOW DOES IT WORK?

I intentionally work with a small number of clients at any one time. This allows me to truly immerse myself in your business, understand your goals and challenges, and provide the level of support you deserve.

My promise is simple: I will care about the success of your business as much as you do.

The support I provide is never one-size-fits-all. Every business is different, which is why I take the time to understand where you are now, where you want to be, and how I can best support you on that journey.

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Step 1: Let's Talk

Everything starts with a conversation.

We'll discuss your business, your challenges, your goals and the areas where you feel stuck, overwhelmed or stretched too thin. Together, we'll identify where support could have the biggest impact.

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Step 2: Create a Tailored Plan

Following our conversation, I'll recommend the most appropriate support for your needs.

This may include:

  • Virtual Assistant support for administration, customer service, inbox management and day-to-day tasks.

  • Online Business Management (OBM) support to streamline operations, manage projects and improve business processes.

  • Mindset coaching and accountability to help you overcome procrastination, build confidence and take consistent action towards your goals.

  • A combination of all three for business owners who need both strategic and practical support.

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Step 3: Implement and Grow

Once we agree how we'll work together, I become an extension of your business.

Perhaps you've identified tasks that are taking up too much of your time or slipping through the cracks. I can take ownership of those responsibilities, ensuring your customers continue to receive the high level of service and attention they deserve.

Maybe you have a growing team and need support managing people, improving communication and creating systems that help everyone perform at their best. I can provide guidance, accountability and an additional layer of support that reduces the emotional burden on you as a business owner.

Or perhaps you're full of ideas but unsure which opportunities to pursue first. If overwhelm, procrastination or lack of focus are holding you back, I'll help you break your goals into manageable steps, create a clear action plan and maintain momentum. And when needed, I'm happy to roll up my sleeves and help bring those plans to life.

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Support for a Reason, a Season or the Long Term

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Some clients need support for a specific project. Others need ongoing Virtual Assistant services, Online Business Management support or regular coaching and accountability.

Whether you need me virtually by your side for a reason, a season or the long term, my goal is always the same: to help you create a more organised, productive and profitable business.

Ready to explore what's possible? Get in touch and let's discuss your goals.

CLIENT SUCCESS STORIES

Client Experiences

Louise Digby Nutrition Ltd

"Lisa has worked with me in a client support and administrative capacity, and throughout that time she has been an absolute pleasure to work with. She is trustworthy, reliable, loyal and dedicated, and I have always felt completely confident leaving her to manage important responsibilities independently.

Her role required her to follow detailed systems, manage client communication, keep track of multiple moving parts and handle sensitive situations with care and professionalism. Lisa was consistently able to follow complex processes accurately, while also using her initiative where appropriate. She has a very steady, thoughtful approach and can be trusted to make sensible decisions without needing constant oversight.

One of Lisa’s particular strengths is her ability to deal with clients. She is warm, patient and empathetic, but also professional and composed, which makes her especially good at handling tricky or delicate client situations. She has a natural ability to make people feel heard while still keeping communication clear and appropriate.

Lisa is also incredibly dependable. She cares about doing a good job, takes pride in her work and has always shown genuine commitment to both the business and the clients we support. She is someone I have been able to trust fully in an autonomous role.

I would have no hesitation in recommending Lisa. She would be a real asset to any team, particularly in a role that requires trust, discretion, organisation, client care and the ability to work independently."

Lara Seago, BANT Nutritionst

"Lisa has supported me for the past 6 years and I can’t recommend her highly enough.  She is professional at all times, efficient, reliable, and an excellent communicator with clients.  Lisa is also an absolute joy to work with.  You will not regret taking advantage of her VA services."

Nat, Self-Love Coach

"I had some limiting beliefs around promotions of events and it was holding me back from attracting more clients to the workshops I was holding. Lisa has assisted me to not only break through those limiting beliefs and take inspired action by focussing on what I do want to call in, but her incedible attitude, belief and positivity has kept me on track to achieving my inspired goals and helped me to not only call in more beautiful women attending my workshops, up level my mindset, but attract more financial abundance. I have gained a greater sense of confidence running my business and valuing my services. Lisa has kept me accountable and has stretched me in such a positive way - something only a coach can do. I have felt supported and I'm really grateful that I chose her to be my coach at this point in my business"

Investment

 

Every business is different, which is why I offer flexible support tailored to your needs.

I intentionally work with a small number of clients at any one time. This allows me to develop a deep understanding of your business, provide consistent support and become a genuine extension of your team.

My services are available through monthly support packages, allowing us to build momentum, create lasting improvements and deliver the greatest impact for your business.

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Monthly Support Packages

 

Package                                        Monthly Hours                                  Investment

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Essential Support                                  10 hours                                             £350

Growth Support*                                  20 hours                                             £600

Strategic Support                                  30+ hours                                          Bespoke

*Most popular package

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All packages can include a combination of:

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  • Virtual Assistant support

  • Online Business Management (OBM)

  • Customer service management

  • Team support and accountability

  • Systems and process improvement

  • Business growth support

  • Mindset coaching and accountability​

 

Whether you need help managing your day-to-day operations, improving customer experience, supporting your team, implementing new ideas or creating a clear strategy for growth, we'll create a package that works around your goals.

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For clients requiring more strategic involvement, project-based support or higher levels of ongoing partnership, bespoke retainers are available.

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If you're unsure which package is right for you, let's start with a conversation. Together we can identify where support will have the biggest impact and create a solution that gives you back time, reduces overwhelm and helps your business thrive.

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A Partnership, Not Just a Service

 

When you work with Virtually By Your Side, you're not simply hiring a Virtual Assistant, Online Business Manager or Coach and there won't be any outsourcing. You're gaining a trusted business partner who is invested in your success and committed to helping you achieve your goals.

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Whether you need me by your side for a reason, a season or the long term, my aim is always the same: to help you build a more organised, productive and profitable business.

GET IN TOUCH

Let's Connect

Reach out to me with any questions. I'm here to support you in gaining back control and growing your business.

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